COLOROOT

Coloroot was launched in 2007 as the world’s most comprehensive and credible online exchange for colour knowledge. An extensive academic library and database of colour articles, in addition to an engaged community of colour professionals made it the go-to site for supporting product, brand and environment colour design and business decisions

It was a natural match with Coloroot’s partners to establish an entire identity – a positioning and offering – that was new and innovative to the marketplace. A fresh but authoritative colour palette and the name Coloroot spoke to the company’s core belief that all things are rooted in colour. We couldn’t have agreed more.

Project included

  • Research
  • Naming
  • Identity
  • Positioning
  • Brand architecture
  • Colour strategy
  • Brand standards
  • Website
  • Marketing materials
  • Advertising
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