CAPITAL HEALTH

As the predecessor to Alberta Health Services, Capital Health covered Canada’s largest academic health region, providing healthcare to 1.6 million people in Edmonton. Specialized services such as trauma and burn treatment, organ transplants and high-risk obstetrics helped establish Capital Health as a pre-eminent health facility in Canada.

With such a large geographic area to serve and several recent acquisitions, Capital Health needed a new identity and brand architecture to support their vast service offering. We provided a full brand integration of 12 hospitals, 20 clinics and dozens of programs. In all, several thousand applications were considered, all leading to a design that had to be simple, memorable and easily reproduced.

Project included

  • Identity
  • Colour strategy
  • Brand architecture
  • Brand standards
  • Marketing materials
  • Brand workshops
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •