ARMSTRONG WORLD INDUSTRIES

As the world’s leading manufacturer of ceiling and wall systems, Armstrong World Industries was in need of a fresh and distinct look to position them as innovators in design and sustainability to the international architectural community.

Our rebranding assignment began with developing a unique colour palette using the latest translucent colour effects to help set them apart with an entirely ownable style within the category worldwide. New brand standards were developed that included a renewed approach to photography, graphic shapes and typography, all to create a renewed look for this 150-year-old company.

Our ongoing engagement continues with website design, bi-annual catalogue design, marketing materials and identity development for a national marketing initiative. Globally accepted by staff, our work continues to position Armstrong as a global leader in ceiling and wall system design.

Project included

  • Research & analysis
  • Colour strategy
  • Brand architecture
  • Catalogue design
  • Packaging design
  • Marketing materials
  • Brand standards
  • Website creative consultation
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