ABU DHABI MEDICAL CONGRESS

The Abu Dhabi Medical Congress attracts the world’s premiere healthcare institutions who are seeking to establish a presence in the UAE. When SickKids Hospital and Sunnybrook Health Sciences Centre –  two of Canada’s largest hospitals – were looking to exhibit under a joint venture there, they chose Haft2 Inc. to frame their collective approach and presence at the show.

The key objective was to increase international awareness of the two facilities, and do so by presenting a strong partnership of the two – a unified team approach. We designed the exhibit and all giveaway materials to demonstrate Canada’s diverse nature, as well as our own inherent sensitivity to other cultures.

The result was a unified brand experience for two distinct Canadian organizations exploring a foreign marketplace; and ultimately, qualified leads developing into new relationships.