Cheek Attack
This image is of a plane from South Africa's newest, low-cost airline Kulula. Their new livery aims to hyper-inform and entertain travelers - in simple Helvetica - about the ins and outs of planes. You can discover where the pilot (or "big cheese") sits, where the jump seat is and the extra leg-room to be found in the emergency exit row. Other examples of Kulula's cheeky voice can be found on their site. (i.e. Their points system is called 'moulah'.)