Is orange the new colour of philanthropy?

In 2005, seven friends in the United States launched an organization called RockCorps which they billed as a new kind of way to give back. Volunteers gave four hours of their time and in turn were rewarded with a ticket to an annual concert. Tickets could not be purchased, only earned. Then in 2008, RockCorps joined forces with UK communications giants Orange and Sony Ericsson to bring the organization to the UK where it has since blossomed into a multi-level, multi-media organization with 450 non-profit partners in the US and Europe. Giving four hours to any one of them will earn the volunteer a ticket to any one of several shows throughout the year. The site is pretty impressive and reminds you what the term 'social media' really means.


