Top 10: For the Brain
TrendWatching.com presents their annual list of top 10 consumer trends, for 2010. These are trends they feel will help shape global demand next year, and in turn, supply. Themes centre around the end of the recession, pragmatism of goods of services, and of course the environment.
The sociology of the city features high in the list. A hundred years ago, less than 5 percent of the world's population lived in cities. In 2008, that number crossed the 50 percent threshold for the first time in history. In the last two decades, urban population of the developing world has grown by an average of 3 million people per week. What does this all mean to those living in urban centres?
Another familiar one to us is known as 'Tracking & Alerting' - using wireless communication to notify potential customers of what's available, and where - at any given moment. A perfect example of this is this past Haft2Know, about a mobile truck that sells warm cookies and desserts and alerts its NYC customers to its whereabouts by its website, and its Tweets.
The trends are fascinating, and in depth. Check out all ten here.
Seth Godin, author of, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust, speaks at Google. 
