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November 13, 2009

Icon Makeover

Mickey Mouse is perfect. He's polite and he's happy all the time and rarely gets riled. At one time, he was a cultural powerhouse in the United States, representing everything good and loving. A visit to Disney.com however proves that Mickey's light has been fading in favour of those of Miley Cyrus and the Jonas brothers, and whichever other new characters are appearing in Disney DVDs. Mickey Mouse has become irrelevant.

And so, like he does every other decade or so, America's icon is getting a makeover. To better connect with kids, Disney will update MIckey's look and breathe into him new characteristics that are less squeaky clean, and more cunning. Mickey will think and question and doubt. Above all, he'll become more realistically heroic; and heroes don't always do the right thing. Look for new Mickey in 2011.

Mickey's bio page

June 11, 2009

The 25-Year Apology

T's aside, nothing says summer like a cold can of Coke. The next time you pick one up though, you may notice something's changed about it. The 'Classic' part of 'Coca-Cola Classic' is finally being dropped.

After almost 25 years, Coca-Cola is finally (almost) finished apologizing for ever having introduced to the world, New Coke. On April 23, 1985 the company announced it was changing its famous recipe and to the dismay of many, 'New Coke' was released. You may remember that within a very short time, 'Coca-Cola Classic' was brought out as an apology to loyal fans of the original. The two brands remained on shelves beside each other for years, before New Coke became Coke II in 1992. It has since been pulled from shelves everywhere, except for U.S. Territory American Samoa and Yap, one of the four Federated States of Micronesia, where it still sells well. (I know - really?)

Just as Pepsi has undergone a makeover taking it closer to its graphic roots, cola wars are heating up, and it's almost as if it's 1985 all over again. Just no more Max Headroom please.

http://www.coca-cola.com

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