Monthly Archives: August 2010

The Colour of Traffic

The film Traffic, directed by Steven Soderbergh was on TV Sunday evening. Originally nominated for Best Picture that year, it lost to pseudo-historical bloodfest Gladiator. What’s beautiful about Traffic though is its use of colour to invoke viewer emotion and amplify the perceived reality of each of the film’s settings. If you haven’t seen it, [...]

Truly Fetching

The next time you’re lacing up for a run and Sir Woofsalot is giving you that sad “but I could come with you” look, you might consider looking into Fetching, Toronto’s first fitness bootcamp that you do with your dog. Founder Sal Sloan says she used to feel a bit guilty, heading out for a [...]

Supervillain Trappings

For sure if James Bond’s nemesis, Goldfinger owned an underwater escape vessel, this would be it. Innespace Marine Inc. has developed a series of submersible vehicles to resemble sharks (and a few dolphins) – the perfect underwater disguise. And between the mouth-shaped view ports and the fin-mounted camera, the only thing this sexy supervillain sub [...]

Nobody Wants Your Pink Car

Poor pink; if it weren’t for young girls, it would continually get a bad rap. Pink gets assigned to children’s medicine, Pepto Bismol and even prison uniforms because it demoralizes those who wear them and dampens their escape-thirsty spirit. Now a Dutch study has claimed that if your car is pink, there’s a much lower [...]

Wearing the Wish of Another

On display at NYC’s New Museum until September is a series of three installations by Brazilian artist Rivane Neuenschwander. The most colourful part of the work is the installation, ‘I Wish Your Wish’. From now until the end of the exhibit, you can submit a wish here. It can be a wish for love, or [...]

Making Brand Values A(n Augmented) Reality

Curosity asks, “why?” Playfulness asks, “what if?” These are the first two lines of the brand values of Lego, who since 1932 has become the world’s fifth largest toy manufacturer. Lego lives their values and earlier this year promoted a new level of playfulness in their retail stores by introducing a new kind of brand [...]