Zoe Renault vs. Renault Zoe

Last year, French automaker Renault presented 'Zoe', their first zero-emission concept car (hence the name) slated for mass production. According to the company, the Renault Zoe is meant to revolutionize the day-to-day travels of Europeans skipping from home to work to the market. Treehuggers and design aficionados alike shouted "oui, oui" for the Zoe, but one dissenting voice failed to agree. That voice belongs to a woman named Zoe Renault. The 23-year-old student says she doesn't want to be associated with a car her whole life, and has hired a lawyer to write automaker Renault, insisting they find another name for the vehicle. The final verdict is still pending.
It isn't the first time a car manufacturer has run into challenges with a car name. A few years ago, GM ran into some difficulty in Spain with their car the 'Nova', which in Spanish actually means 'doesn't go'.
In recent car naming news, General Motors just released a statement to all of their employees that the name 'Chevy' should be discontinued from everyday use. The company wants to reintroduce the full use of 'Chevrolet' into the daily vernacular of North Americans.









