When it comes to naming colours for the marketplace research has shown that some names will be more likely to appeal to consumers than others. Professors Barbara E. Kahn of the Wharton School at the University of Pennsylvania and Elizabeth G. Miller of Boston College believe buyers are more likely to react positively to either [...]
In 2005, seven friends in the United States launched an organization called RockCorps which they billed as a new kind of way to give back. Volunteers gave four hours of their time and in turn were rewarded with a ticket to an annual concert. Tickets could not be purchased, only earned. Then in 2008, RockCorps [...]
If you’re hankering for a margarita lately, it must be because Cinco de Mayo is approaching. The day celebrates May 5, 1862 when, armed with pitchforks and clubs the people of Puebla, Mexico fought off the invasion of Napoleon III’s French forces. (Imagine Mexico owned by the French.) The day has since come to symbolize [...]
One more bit of interest for anyone who wishes to try his or her hand at naming. The City of Toronto and online magazine Torontoist.com have just announced a competition to name a new park currently under construction. Sherbourne Park is currently and temporarily named after the street that runs along beside it. Due to [...]
For those considering relocation to another city, Expatistan.com uses user-generated stats to display how costly somewhere is to live, in relation to somewhere else. Users enter various prices for health, living, entertainment costs etc. These range from a beer, to toilet paper, to the cost of leasing a car. Prices then get averaged out over [...]
She may call much of what she does still-life, but New York photographer Helena V. de Vengoechea has a very special way of portraying human presence – so special in fact that she doesn’t even need people in her images to do so. Her commercial portfolio is vibrant and it’s playful, and yet never overshadows [...]
In light of government and corporate spending scandals that have come to light recently, we think we may have found a site that’s been used by a few fat cats to disguise their scotch-soaked lunches as work-related expenses. NYC steakhouse Maloney & Porcelli presents ExpenseASteak.com. Enter the amount you paid for your “business lunch” and [...]
Something we’ve seen online recently is this little gadget that will “read” colour to its blind user. Pass the sensor over a garment or item and a specific sound assigned to that colour will play aloud. While it won’t help convey what “blue” is to someone who’s been blind since birth, it certainly forwards the [...]
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