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March 30, 2010

Ladies and Gentlemen...

After months of hard work and colourful dedication, we're very happy to introduce the redesigned Haft2.com, your online source for colour news and interaction.

Haft2 provides colour strategy and consultation to some of the world's top brands. See how colour can differentiate your brand.

Visit our new site and navigate our portfolio of selected work with the interactive DNA colour-strands. Bookmark us and come back often to see our latest selected trend palette, as well as Haft2Know and Twitter updates on colour and branding, identity and logos.

Haft2.com

Welcome back to your garden

If you live in a place far enough above the equator so that the season is changing right now, it's probably almost time for you to rediscover that other room of your house - the garden. We're (often) happy to experiment with colour inside the house, but it's easy to forget that for a few months of the year, the flowers you grow are a perfect way to go for it outside too. Plus, the miracle of science means that flowers are 'invented' and introduced in new colours every year. Mandevillas used to be available only in white or pink, but thanks to the miracle of science can now be bought in red, or 'Sun Parasol Crimson' as it's now known. You can read more about the new flowering vine here.

Plantable in most temperate zones in North America, if you live in a zone with a number lower than 10, it's a plant you'll have to bring inside for the cooler months. To learn what planting zone you live in, a map is right here.


Easter Greetings

It's easy to forget the origin of Easter and the sense of Spring's rebirth amid the marshmallow eggs and chocolate hens. Regis College at the University of Toronto recently released their new prayer website, ForThisWePray.com, and until Easter you can visit the site and customize your own Easter e-card to send to a loved one. Awareness to the site helps advance the College's mission of prayer, outreach and social justice.

Select your Easter card here.

Happy Easter.
And Happy Spring.

March 09, 2010

Cheek Attack

This image is of a plane from South Africa's newest, low-cost airline Kulula. Their new livery aims to hyper-inform and entertain travelers - in simple Helvetica - about the ins and outs of planes. You can discover where the pilot (or "big cheese") sits, where the jump seat is and the extra leg-room to be found in the emergency exit row. Other examples of Kulula's cheeky voice can be found on their site. (i.e. Their points system is called 'moulah'.)

http://www.kulula.com

Trash Attack

Louis Vuitton Creative Director Marc Jacobs himself has often called into question the collective sanity of the brand's customers, claiming they'll buy almost anything with the moniker or logo on it. Now he puts it to the test with the Louis Vuitton Trash Bag purse, which retails for $1,960 (USD). It feels like blatant disdain for the hand that's feeding them, and yet somehow, it'll work.

Here's New York Magazine's take on it.

House Attack

Austrian artist Erwin Wurm first installed his House Attack at the Vienna Museum of Modern Art as a pairing piece to a temporary exhibit inside. It was originally meant to represent Wurm's view of the mass public's disdain for art, and its inaccessibility. The museum left the piece however, and in light of last year's financial meltdown, and millions of foreclosures across the world it seems to take on new meaning in the 'us vs. them' battle that has ensued.

http://www.mumok.at

March 30, 2010

Ladies and Gentlemen...

After months of hard work and colourful dedication, we're very happy to introduce the redesigned Haft2.com, your online source for colour news and interaction.

Haft2 provides colour strategy and consultation to some of the world's top brands. See how colour can differentiate your brand.

Visit our new site and navigate our portfolio of selected work with the interactive DNA colour-strands. Bookmark us and come back often to see our latest selected trend palette, as well as Haft2Know and Twitter updates on colour and branding, identity and logos.

Haft2.com

Welcome back to your garden

If you live in a place far enough above the equator so that the season is changing right now, it's probably almost time for you to rediscover that other room of your house - the garden. We're (often) happy to experiment with colour inside the house, but it's easy to forget that for a few months of the year, the flowers you grow are a perfect way to go for it outside too. Plus, the miracle of science means that flowers are 'invented' and introduced in new colours every year. Mandevillas used to be available only in white or pink, but thanks to the miracle of science can now be bought in red, or 'Sun Parasol Crimson' as it's now known. You can read more about the new flowering vine here.

Plantable in most temperate zones in North America, if you live in a zone with a number lower than 10, it's a plant you'll have to bring inside for the cooler months. To learn what planting zone you live in, a map is right here.


Easter Greetings

It's easy to forget the origin of Easter and the sense of Spring's rebirth amid the marshmallow eggs and chocolate hens. Regis College at the University of Toronto recently released their new prayer website, ForThisWePray.com, and until Easter you can visit the site and customize your own Easter e-card to send to a loved one. Awareness to the site helps advance the College's mission of prayer, outreach and social justice.

Select your Easter card here.

Happy Easter.
And Happy Spring.

March 09, 2010

Cheek Attack

This image is of a plane from South Africa's newest, low-cost airline Kulula. Their new livery aims to hyper-inform and entertain travelers - in simple Helvetica - about the ins and outs of planes. You can discover where the pilot (or "big cheese") sits, where the jump seat is and the extra leg-room to be found in the emergency exit row. Other examples of Kulula's cheeky voice can be found on their site. (i.e. Their points system is called 'moulah'.)

http://www.kulula.com

Trash Attack

Louis Vuitton Creative Director Marc Jacobs himself has often called into question the collective sanity of the brand's customers, claiming they'll buy almost anything with the moniker or logo on it. Now he puts it to the test with the Louis Vuitton Trash Bag purse, which retails for $1,960 (USD). It feels like blatant disdain for the hand that's feeding them, and yet somehow, it'll work.

Here's New York Magazine's take on it.