Aloft

California Architect Michael Graves can probably be credited among the first of this wave to bring good design to the mass market when he introduced his line of housewares at Target - which still sells brilliantly at the American chain. Isaac Mizrahi followed suit also at Target. Some of the latest design work to spill into real life is Starwood's chain called Aloft. It's as if W Hotels and Sheraton Four Points came together to create inexpensive rooms with an eye to cool design.
The Aloft homepage has a strong presence of social media too, offering 'Tweets' and a Facebook group to keep abreast of where other Aloft fans are staying, and what they're doing when they're there. The Aloft blog 'A-Go-Go' keeps those in the know informed as to new hotel openings as well.



