Icon Makeover
Mickey Mouse is perfect. He's polite and he's happy all the time and rarely gets riled. At one time, he was a cultural powerhouse in the United States, representing everything good and loving. A visit to Disney.com however proves that Mickey's light has been fading in favour of those of Miley Cyrus and the Jonas brothers, and whichever other new characters are appearing in Disney DVDs. Mickey Mouse has become irrelevant.
And so, like he does every other decade or so, America's icon is getting a makeover. To better connect with kids, Disney will update MIckey's look and breathe into him new characteristics that are less squeaky clean, and more cunning. Mickey will think and question and doubt. Above all, he'll become more realistically heroic; and heroes don't always do the right thing. Look for new Mickey in 2011.
