Nothing says Halloween like purple cabbage and beet juice
A true and venerable staple on the American confectionary scene, Necco Wafers have been around since 1847. Today, four billion of them are made every year - enough to wrap around the world twice if placed edge to edge.
The original wafer recipe has remained virtually unchanged since their invention years ago, but consumer trends have led Necco (The New England Confectionary Company) to reconsider the make-up of these little gems. And so for the first time, Necco wafers will now start to be made with only natural ingredients.
The list of new natural ingredients now includes beet juice, purple cabbage, cocoa powder and turmeric. Likewise, pastel greens and purple shades have been replaced with brown, yellow, taupe, pink and grey.
