« July 2009 | Main | September 2009 »

August 20, 2009

20 Months of Colour

Introducing '500 Pencils', which is exactly what it sounds like. When you subscribe to this artistic mail-out, 25 coloured pencils will be sent to you, or the extremely lucky one of your choice. A different set of 25 will be mailed every month, for 20 months! 'Social Designer' is the team overseeing this, and their array of colours is beyond staggering. Even better, each of these 500 hues has been carefully and thoughtfully named by someone with a clue. There's Black Forest and Lobster Bisque and Tragedy and Elizabeth and 496 other monikers meant to take your inspiration sensors on a real trip. The true pleasure in this subscription is that it takes almost two years to complete. Making this offer even more inviting is the selection of acrylic display units you can order to show off these little gems. Love this.

Check out these pencils, their names, colours and everything else fabulous about them by clicking here.

Ask and ye shall receive

Artists Christine Santora and Justin Gignac began their sites online in the hopes of selling paintings for the exact price it would cost them to buy what it is they wanted, and the paintings themselves depicted what they'd buy if the painting were to sell. There was the painting of the 'Miniature Tulip Chair' for $227.58, 'A Slice of Pepperoni' for $3.00 and 'Cooking Lessons' (image of a burning stove) for $220.00. When the painting sold, they'd buy what was depicted. (There's something very 'The Secret' about this. Ask. Visualize. Receive.)

Well now these two have moved into the not-for-profit world, selling paintings of things, not that they want, but rather, that other people need. There's 'A Toilet' selling for $100.00 to benefit Habitat for Humanity, and 'Mr. Potato Head' selling for $250.00 to benefit Toys for Tots. Paintings are updated as new needs (and wants) arise.

http://www.needsforsale.com
http://www.wantsforsale.com

How the Internet sees you

If someone 'Google'd you, what would they find? How accurate would it be? 'Personas' is a net experiment set up by a team at MIT. Type your name into the engine and the program will attempt to characterize you according to a predetermined set of categories, according to what the search engine can find online having to do with your name. The end result is a DNA like image dividing up the qualities of what your name brings up on the internet. What it really is, is a good reminder about the fallibility of the internet, and the information it digs up, not to mention the unspoken need so many have to classify classify classify.

Find out here how the Internet classifies you

August 05, 2009

Scaling Back in Tough Times, Chapter 2

Here's another way to weather the current economic gales. Blue Star Jets is a company that was originally formed by a group of business executives who realized that not all passengers for private jets actually need to own an aircraft. There was a market for those who were looking merely to lease a jet for a day or a few.

Well now the company has found a way to further cut those pesky private jet fees. It's called 'Share-A-Jet', and it's an online search engine that allows potential customers to look for others taking a similar route, thus allowing them to share the expense of the journey. A regularly updated list of available flights will give you an idea as to where people are going, and uh, what they're paying to go there. Here's the list here.

And be sure to check out the company's Jackie Mason testimonial video. Clearly, jet sharing has worked for him.

http://www.bluestarjets.com

A New Forest

Designer Neville Mars presents 'Solar Forest', a series of man made structures designed to charge the electric cars that will plug into the provided outlets in the trunks. Not only will your new electric ride be parked in the shade, preserving your groceries for a few minutes longer while you run into one more store, your car will actually recharge entirely off the grid, thanks to the 'photovoltaic' foliage (great term, eh?) that will turn to face the sun throughout the day. More images here.

The project was created as part of the efforts of a design collective called burb.tv, which focuses on the urbanization of China. See more of their innovative work here.

Brand Mobility

In New York, 'word of mouth' not only travels fast, it travels effectively. New Yorkers don't like to be the one left out of something everyone is doing, or eating, or trying. The latest popular 'try me' is a truck by the name of 'Wafels and Dinges', which travels around the city offering Belgian breakfast delights to anyone who will chase it down. Each day, the truck's location and promotional password are posted on the website, and 'Tweet'ed out to its myriad of followers, (a recent technological development that almost seems custom made for this company).

You know you have a strong brand when you can change your physical location on a daily basis, and your customers will do the work to follow YOU. Seems like a trip to NYC is in order.

The site, the schedule, the mouthwatering pics all here.

VISIT HAFT2 INC.