Through Eastern eyes.
The link below will take you to a group of photos that features the Arabic versions of some very Western brands. The really fascinating thing here is to see how some of these fonts have translated into a very different visual language from our own Latin-based alphabet. And yet, even without a knowledge of Arabic, it's not hard to read the perceived status of some of the Arabic fonts, (i.e. MAC's smooth sans serif, Pizza Hut's 'on-the-go' approach and the techno-touched extended letters of the Bose mark). Very cool.
http://www.graphicology.com/blog/2009/1/4/225-arabic-versions-of-global-brand-identities.html
