"Hey, You!"
Next time you're downtown, and you feel that a billboard is talking to you, it actually might be. Jameson's Irish Whiskey has ads that move throughout city centres in search of their target market, (i.e. basketball fans, entertainment district frequenters, etc.) The ad then gets projected onto a big wall and someone begins typing real-time text messages aimed at passers-by, and then responds to reactions among the watchers, ("Ya that's right, I'm talkin' to you in the white coat!") The interactive approach potentially makes any viewer feel truly special.
