Haft2Know

Next time you're downtown, and you feel that a billboard is talking to you, it actually might be. Jameson's Irish Whiskey has ads that move throughout city centres in search of their target market, (i.e. basketball fans, entertainment district frequenters, etc.) The ad then gets projected onto a big wall and someone begins typing real-time text messages aimed at passers-by, and then responds to reactions among the watchers, ("Ya that's right, I'm talkin' to you in the white coat!") The interactive approach potentially makes any viewer feel truly special.

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NYC's eVolo recently announced the three winners of their annual skyscraper design contest and among the cream is Eric Vergne's 'Dystopian Farm' - a biomorphic building that will harvest the elements in order to provide a massive, self-sustaining food source to any city in which it's built. It's said that by 2050 almost 80% of the world's population will live in cities. eVolo knows this and is ever looking forward to a day when the structures we build will serve us in the best ways possible. Their yearly contest continually stretches architectural and environmental imaginations. Check out the site for the other winners and notable mentions.

http://evolo-arch.com/

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Taking recycling to a different level are Jenny and Clarissa of The Ugly Sweater Store, which features a small online catalogue of, uh, sweaters that are ugly. And wow, have these been well chosen. They're terrible looking and a visual affront, and yet they'll take you somewhere personal where you may or may not wish to be. All sweaters sold are cheap and deliverable and sure to help you get crowned King of any party to which you dare to wear one.

http://www.uglysweaterstore.com

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It's been quite the winter for us, but after a shift in site hosts, as well as one in our physical digs, we're happy to begin again. And so, welcome back.

http://www.haft2know.com

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The link below will take you to a group of photos that features the Arabic versions of some very Western brands. The really fascinating thing here is to see how some of these fonts have translated into a very different visual language from our own Latin-based alphabet. And yet, even without a knowledge of Arabic, it's not hard to read the perceived status of some of the Arabic fonts, (i.e. MAC's smooth sans serif, Pizza Hut's 'on-the-go' approach and the techno-touched extended letters of the Bose mark). Very cool.

http://www.graphicology.com/blog/2009/1/4/225-arabic-versions-of-global-brand-identities.html

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Whether you're from the Americas or Europe, the people at UK paper purveyors presentandcorrect.com have assembled a collection of goods that'll make some distant part of your past salute the present day. From vintage snail mail goods, to primary education tools your Kindergarten teacher would have tacked up above the blackboard, this site is packed full of cool stuff that'll make you smile and grateful we haven't yet switched to the pending 'paperless society'.

http://www.presentandcorrect.com

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Here's an idea from Hokkaido, Japan. It's a stretch of pavement that's paved in such a way that it plays a tune when you drive over it. (Think of the vacuum-cleaner-like drone that you can hum to as your tires ride over the different textures on the road.) I'm thinking there's an untapped opportunity here to embed a road with an ad jingle. "Intel inside" perhaps? The Diamonds song? "Mini-mini-mini-mini wheats?" I'll stop here.

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