Common Ground
Everyone knows the pleasure of discovering that someone else loves something you do. Be it Family Guy, or NPR, or a Cinnamon Dolce Latte from Starbucks, there's a hint of serendipity that occurs when a common fave is voiced. The people that invented Brand-Mates.com know this and they developed a dating website based on the fantastic idea that people who love the same brands probably have a lot in common. This goes way past merely matching up people that buy the same brand of moisturizer. It's introducing to each other single folks who believe in the same philosophy a brand expresses. This makes so much sense to me that I feel it should have existed already. But it didn't. Until now. Pay a visit to the site and check it out. It's currently in its Beta phase, but should prove watch worthy for some time to come.
