Everyone has a price...
More and more outrageous advertising tactics mean more and more shameless decisions being made by those looking for an easy dollar. Golden Palace Casino came under public fire recently for paying two people to permanently tattoo the gambling house's URL on their foreheads. Video game company Acclaim crossed a line in 2002 when they paid families for the rights to advertise on the gravestones of their dead relatives. And of course, who could forget when tire manufacturer Dunlop paid four Canadians to legally change their surnames from Dunlop to Dunlop Tire for one year? The price for that stunt? A shared $25,000 USD.
