Haft2Know

Brand Coach Ted Matthews draws on his 37 years of experience to present Brand, It Ain't the Logo*, an engaging read written to cut through the massive amount of information contending with brand know-how. Through the use of captivating stories and a conversational style, Matthews has written a business tome that is a must-have for anyone in search of effective and invaluable branding insight, (not to mention a great Christmas present).

http://www.lulu.com/content/1261902

http://www.instinctbrandequity.com/main.html