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September 02, 2007

The Give Now Movement

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Philanthropy isn't what it used to be. According to Daniel Schley, chief executive of Foundation Source, a backroom-services specialist that helps family foundations become more efficient, traditional philanthropy was defined as waiting until you were really old and very rich. ''But the real power, drive and momentum in modern philanthropy is coming from people in their 40s and 50s who generated a great deal of wealth at an early age and have decided to leverage that wealth in philanthropy.''

These young activists are mostly coming up through the high-finance and tech industries. They are highly engaged in their causes, investing not just money but also time, energy and oversight. By conservative estimates, these activist philanthropists will be pouring between $1.9 trillion and $2.6 trillion into philanthropy over the 20 years that began a decade ago, roughly 35% of the total giving during this period. But the results-focused nature of this philanthropic capital will make it far more important than the charitable giving seen during the last century.

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What is Philanthropy Camp?
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Read about Daniel Shley's company, Foundation Source
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Sorry We Are Open

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As globalization spreads more rapidly, advertisers need to find a way to market their brands in other countries. A key part of this is being able to translate a company’s slogan and values. It’s not always so easy, however, and the messages often get lost in translation.

When Matsushita Electric was trying to promote a new PC, it teamed up with Panasonic to make the internet system “user-friendly” and licensed Woody The Woodpecker to be its “Internet guide.” The day before the ads were set to release, Panasonic realized they were about to make a huge mistake. The poor Japanese advertisers had no idea what kind of embarrassment they would have faced had they used their intended slogan: “Touch Woody - The Internet Pecker”

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A colorful beat

gigabeat_colors.jpg The Toshiba Gigabeat U103 takes the idea of colorful digital media players to an unprecedented level, splashing on enough colors to populate a good-sized crayon box.

The $114 player that's now available in Japan is now offered in 24 different colors.

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Visit Toshiba
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VISIT HAFT2 INC.