Monthly Archives: May 2007

Is Cocaine and offensive drink?

Redux Beverages recently announced it will rename its Cocaine energy drink, following a declaration by the US Food and Drug Administration that the company’s marketing campaign is illegal because the name glamorized illegal drug use.

Sicily’s Brand Crisis

Is Sicily having an identity crisis?

Do Something!

Do Something is an an online community that empowers young people to change the world. They offer a place to connect people who want to make the world a better place.

An award that honours social change

The first televised award show about changing the world. The BRICK Award celebrates young people making the world a better place.

I’ll take water from the tap, please!

The hot new food trend in the Bay Area is that trendy restaurants now offer glorified tap water.