Is Cocaine and offensive drink?

Redux Beverages recently announced it will rename its Cocaine energy drink, following a declaration by the US Food and Drug Administration that the company's marketing campaign is illegal because the name glamorized illegal drug use.
Redux wanted it both ways: coyly and irresponsibly promoting the drink as a drug "alternative," then hiding behind the fact that it's just a Red Bull competitor when anyone complained. What's next? Energy bars called Heroin?
They are the advertisements you remember. Whether Benetton's unpleasant images or the provocative play on FCUK, shock tactics will always win column inches. But what does offensive advertising do for the brands?
The new name will be "Censored," because it has the "same rebellious and fun spirit" as the old name.
The drink has over 1100 milligrams of caffeine, among the highest in its class. Just like Red Bull, RockStar, and Monster, it will contain other energizing ingredients like taurine and gaurana.



