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Let Your Dog Outdress You!

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The reason seemingly sane people snap up everything from puppy sandals to canine cashmere (go quick to pick up Ralph Lauren's version on sale for $54.99 from $95 at Polo.com) is clear: "Pets are acquiring a more significant role in the family, and with that, they are tending to be treated more in human terms," said Bob Vetere, president of the American Pet Products Manufacturers Association.

With owners lavishing $44 billion on their pampered pooches -- more that $1 billion of that on canine couture -- it was only a matter of time before fashion-forward brands such as Ralph Lauren, Burberry, Juicy Couture and Kiehl's went sniffing around four-legged divas. It seems that designers looking to expand their business, having exhausted options from teens and young children to babies, are now -- yes, you saw it coming -- going to the dogs.

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