Have you ever wanted to look like Barbie?
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With just one brush stroke you can make it happen. Barbie, Mattel’s best-loved, famously controversial doll and Estée Lauder’s MAC cosmetics have collaborated to create a new make-up line targeting adults. You can even buy your very own Mac Barbie doll.
Despite the market strength and longevity of Barbie, the brand has been the centre of repeated controversy regarding negative female image. MAC’s reluctance to court such negative sexist attention is understandable; to risk offending its customer base of, “professional make-up artists and fashion forward consumers… All races, All sexes, All ages”.
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Read about the implications of this union between Mac and Barbie:
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