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Japanese style lands in Manhattan.

After much anticipation, the wait is finally over. In November, UNIQLO, Japan’s most popular apparel retailer and a worldwide leader in casual wear, opened its first global flagship store and the world’s largest UNIQLO in New York City, the fashion capital of the world. Located at 546 Broadway, the 36,000 square foot UNIQLO SoHo NY features the very best of UNIQLO - stylish, high-quality and affordable clothing and accessories, complemented by an unparalleled modern Japanese shopping experience in a stunning architectural landmark.

Plain sliding doors, neat minimalist shelves, and neutral-colored floor coverings—the design elements of Uniqlo's new global flagship store sound downright generic. But each detail of the largest single-brand store to open in Manhattan's SoHo shopping district, is actually a nod to the contemporary domestic and retail interiors of Tokyo or Osaka. The doors evoke paper shoji screens, the spare storage elements suggest those found in a typical Japanese home, and the plain, look-alike rugs are tatami mats.

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Marketers may have your number, neurologically speaking: A new study finds that familiar brands evoke faster, more positive responses in the brain than lesser-known brands.

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German radiologists say they've found strong brand recognition elicits strong activity in our brains, possibly determining what items we will purchase. "This is the first functional magnetic resonance imaging test examining the power of brands," said Dr. Christine Born, a radiologist at University Hospital in Munich, Germany. "We found that strong brands activate certain areas of the brain independent of product categories."

Born and colleagues used fMRI scans to study 20 adult men and women. While in the scanners, the volunteers were presented with a series of three-second visual stimuli containing the logos of strong (well-known) and weak (lesser-known) brands of car manufacturers and insurance companies.

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Have you always thought tea stains in your tea cup to be unacceptable?

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British designer Laura Bethan Wood, has designed teacups that challenge convenstional wisdom. Her innovative design turns stains, scrathes and discoloration of your tea cup on its head. Designed to improve through use, the inside of the cup is treated so that it is more susceptible to the staining that results from tea drinking. The more the cups are used, the more the pattern is revealed. Over time they will build up an individual pattern dependent on the users personal way of drinking tea.

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Are you stuck for gift ideas?

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The online gift finder, Imagini, searches its database and matches gift ideas to your VisualDNA™. It's a new way of communicting using images instead of words.

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