« October 2006 | Main | December 2006 »

November 26, 2006

Create your own Jackson Pollock piece!

jacksonpollock3.jpg "On the floor I am more at ease, I feel nearer, more a part of the painting, since this way I can walk around in it, work from the four sides and be literally `in' the painting."
Jackson Pollock, 1947.

(Email Subscribers: Read More by clicking on the title of the article)

Jackson Pollock, commanding figure of the Abstract Expressionist movement, began to study painting in 1929 at the Art Students' League, New York, under the Regionalist painter Thomas Hart Benton. During the 1930s he worked in the manner of the Regionalists, being influenced also by the Mexican muralist painters (Orozco, Rivera, Siqueiros) and by certain aspects of Surrealism. From 1938 to 1942 he worked for the Federal Art Project. By the mid 1940s he was painting in a completely abstract manner, and the `drip and splash' style for which he is best known emerged with some abruptness in 1947. Instead of using the traditional easel he affixed his canvas to the floor or the wall and poured and dripped his paint from a can; instead of using brushes he manipulated it with `sticks, trowels or knives' (to use his own words), sometimes obtaining a heavy impasto by an admixture of `sand, broken glass or other foreign matter'.

Create your own art piece
LINK

What's that smell?

sense of smell Mars, PepsiCo, Kraft and Procter & Gamble hope scents will help them get attention among fragmented audiences. Pepsi recently added the aroma of black-cherry vanilla soda to its magazine inserts for Diet Pepsi Jazz.

(Email Subscribers: Read More by clicking on the title of the article)

Mars used scent technology to spread the aroma of chocolate around its M&M's World retail outlets and put Pedigree dog-food-scented stickers in front of supermarkets and pet stores. Smell is the most primal sense we have, says Jack Sullivan, senior VP Starcom. He doesn't understand why it's not used more but there is concern that these campaigns may offend some and create allergic reactions in others.

Read article:
Link

Eight Million Millionaires in America

philanthropy-1.jpg How are the more than eight million millionaires in America taking advantage of their wealth?

(Email Subscribers: Read More by clicking on the title of the article)

The wealthy are consuming luxury goods at an unprecedented level as well as travel and real estate. More signicantly, however, philanthropy is becoming an ever increasing activity among the rich. Every day, in the US, 115 new nonprofits, not including religious organizations are being created. There are more than a million registered 501c3 organizations.

Not only has total philanthropy increased - to $260 billion in 2005, according to Giving USA's annual data - but wealthy Americans are becoming increasingly involved and sophisticated in their giving. A year ago, Barron's reported that over the previous six years, the number of family foundations nationwide increased by more than 60 percent and were expected to increase to more than 33,000.

Read Article
Link

November 12, 2006

Sony's Next Generation Television

home_latest_img_thumb.jpg Sony's latest TV ad for the Bravia television - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

(Email Subscribers: Read More by clicking on the title of the article)

To announce the arrival of the new BRAVIA LCD and SXRD range, Sony wanted to get the following simple message across - that the colour you'll see on these screens will be 'like no other'.

The effect of the Bravia ad was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.

Watch the ad:
Link

The Iconic Coke Bottle

cokebottle.jpg You won't find this Coke bottle at your local grocer. Coca-Cola has unveiled M5, a design project that asked five design groups from five continents to "create and share visions of optimism." The result is a collection of unbranded short videos from Caviar (Japan), The Designers Republic (U.K.), MK12 (U.S.A.), Rex & Tennant McKay (South Africa), and Lobo (Brazil). These same design agencies also designed artistic renditions of aluminum Coke bottles to be released in limited-edition runs this fall at "the world's finest clubs and lounges," along with T-shirts and other merchandise from the project.

(Email Subscribers: Read More by clicking on the title of the article)

Each agency created a 3- to 5-minute short film set to music from an up-and-coming music group.

According to Joseph Jaffe, a marketing consultant and author of Life After the 30-second Spot, the initiative is an outstanding example of the changing role of advertising."In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind," he said. "Lately it's all awareness and repetition, and not much persuading going on." Advertising plays three new roles in this initiative, Jaffe said, "to involve, to empower, and to demonstrate."

Watch films
Link

Caviar (Japan): Separate we are beautiful. Together we are evolution.
In this short film, Caviar collaborates with DJ and musician Towa Tei that uses the track Milky Way to illustrate that beyond looks, race or geography, what really unites us is music.

Lobo (Brazil): Boisterous Tenacity
Lobo personifies optimisim in a coming of age story in which the characters emerge from discarded junk.

The Designers Republic (U.K.): Unabashed Joy
DKR focus their exuberance on leaving you no choice but to evolve, develop and simply to love being.

MK12(USA): Change is calling: Will you pick up?
A rousing, abstract anthem that provides the perfect backdrop to a short movie about growing up without losing your innocence.

Rex & Tenant McKay
This film draws from the mythical African figure Malaika to show the world transforming into a better place.

Read Article: Coke Seeks Optimism from 'Magnificent 5' Agencies
Link

Read Article: Coke Reinvents the Hobbleskirt
Link

Good Habits of Great Fundraising Boards

tree.jpg Jerold Panas, author of The Fundraising Habits of Supremely Successful Boards, says that two of the most important habits that a board should have is: 1) Don't allow a mission deficit. 2) Board members must be roaring advocates for their organization. It must burn in their bones. More

When Jerold Panas, talks about fundraising he means business. He's worked with somewhere between 300 to 400 boards during the 40 years of his consulting practice. He says that a board should never allow a mission defecit, which is created when a board slashes costs to a large degree. The organization will no longer have a purpose, which is far worse than a financial defecit.
He also says that in terms of fundraising, boards are more important than ever before. Competition for market share and philanthropy is very tight. Panas advises that when staff and volunteer fundraise together, it's a magic partnership.

Link to article
Link

Buy book
Link

VISIT HAFT2 INC.