Big Brands prove they're responsible with Product Red
Launched by U2's Bono, Red is a holding brand that works through its partners—currently Motorola, Emporio Armani, Gap, American Express, Converse, and Apple—who license the Red name and produce Red products. A percentage of sales revenue is donated to the Global Fund, the world's largest fundraiser for AIDS, tuberculosis, and malaria programs. The sales of Red products specifically fund causes helping women and children in Africa who have HIV and AIDS.
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