Haft2Know

Launched by U2's Bono, Red is a holding brand that works through its partners—currently Motorola, Emporio Armani, Gap, American Express, Converse, and Apple—who license the Red name and produce Red products. A percentage of sales revenue is donated to the Global Fund, the world's largest fundraiser for AIDS, tuberculosis, and malaria programs. The sales of Red products specifically fund causes helping women and children in Africa who have HIV and AIDS.

Cause related consumerism is all the rage. Consumers expect big brands to show they are responsible in the public domain—whether it is visibly contributing to the local community, divulging the means of sourcing, or offering a responsible consumer buying choice.

Link to Brand Channel article

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Seth Godin, author of, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust, speaks at Google.

to watch the video...

Link to official site.

According to Seth Godin, "Every marketer tells a story. And, if they do it right, we believe them. We believe that wine tastes better in a $20 glass than in a $1 glass."

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The Chocolate product name is evocative of the product design itself: a dark, sleek, rectangular thin bar (which, in fact, resembles a black iPod Nano) with an internal antenna that slides out to reveal a hidden phone dial pad. Weighing in at just 3.5 ounces the device is small and slim enough to easily slide into a shirt pocket. Given the universal appeal of the dark, sweet candy, the name also lends itself to Verizon’s ad slogan, "Everyone loves Chocolate."

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Mobile phone carrier Verizon and South Korean electronics maker LG have teamed together to create an all-in-one music/video player, digital camera, camcorder, Internet browser, and cell phone. Intended as a challenger to the Apple iPod, the Chocolate features an open-faced screen with a touch-sensitive pad that controls the music/video player along with a 1.3-megapixel camera and camcorder. It's the LG VX8500, better known as Chocolate.

Link to Brand Channel article

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Enviga- The calorie burner beverage from Coca-Cola and Nestle Currently in testing and set to launch November 2006 and February 2007…

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Enviga is the latest drink to enter the new category of calorie-burning soda. Enviga claims to "gently boost your metabolism to increase calorie burning". Interestingly tests conducted by Rhona Applebaum, chief scientist for Coca-Cola Co., said that extensive scientific studies showed that three cans a day of the drink will burn a net average of 60 to 100 calories. The company conducted a double-blind, placebo study with Switzerland's University of Lausanne and referred to four other existing studies supporting the green-tea and caffeine claims. The companies didn't test the benefits of a single can, which, based on the three-can result would seem to have a negligible net calorie burn.

Link to official site.

Link to AdAge article.

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The power of pink in jail...

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Has the color pink gotten a bad wrap? Using pink uniforms in a pink jail is a small step to deter inmates from ever wanting to spend more time in the Mason County Jail, which might be getting too old to operate, said Sheriff Clint Low. Low bought the pink jumpsuits soon after taking office in 2005 and painted the jail pink about eight months ago. The jumpsuits are to keep inmates from coming back to jail, and the pink walls are designed to keep tempers and emotions cool in a jail that is tiny by today's standards.

"They don't want to wear [the pink jumpsuits] ... Some choose to sit inside because they don't want people to see them."
Mason County Sheriff Clint Low

Even if it helps a little, keeping just a few inmates from returning to the Mason County Jail, Low said, it's a success.

Link to CBS News article.

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A free handwriting analysis online is a brilliant idea to sell pens...

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Tul Pens website is one of the best ideas I've seen in a long time. They've created an interactive website called, The Tul Pens Graphological Initiative. A neat video explains graphology and lets you discover what your handwriting reveals about you with a personalized handwriting analysis. The best part–the most of the pens cost between $1.00-$5.00. You Haft2 check this website out!

Link to Tul website and handrwriting analysis.

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It's that time again for the Neiman Marcus fantasy gifts in the holiday catalog. The perfect gift, a trip on Virgin Galactic Charter to space just $1,764,000.00...

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An American tradition, the 2006 version of the Neiman Marcus catalog is out and full of fantasy gifts. Have a look, there's something for everyone from The Club at Castiglion Del Bosco to Jacques Fath Archives to Limited-Edition Pet Homes.

Link to catalogue web site.

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