Ronald has left the building.

While this image may look new to you, the name will not be. This is actually a McDonald's restaurant in Tokyo that's been reworked. The store sells two items - a Quarter Pounder with Cheese meal, and a Double Quarter Pounder with Cheese meal, and nothing else. And according to American bloggers who've visited the clownless counter, they are indeed Quarter Pounders; they just get served to you in a black and red nightclubbish sort of room. Apparently, this little experiment has become a huge success, and it's the first time we've seen a global brand strip (or rather, de-Americanize) itself of the expected trappings, while keeping the core product intact. Even the website for the store has been left devoid of everything arch-y.









