We begin with a period of discovery where, through interviews with key stakeholders, we discover everything we should know about the client – who they are, how they’re unique, what their biggest challenges are, etc. We then perform a thorough competitive analysis to determine challenges specific to the category, and to the brand itself. We conduct our proprietary colour charting process, which we call Brand Colour Mapping™. This part of discovery identifies strengths and weaknesses within the client’s corporate identity and highlights areas of opportunity among the competitive colour scape.
The second phase is one of design development where we begin to conceive the right colour and brand strategy. We believe every moment of interaction with the brand tells a story and reveals a truth. By looking forward, and predetermining all possible touch points of a brand experience, we ensure the brand story is told as it should be. As visual boundaries begin to appear, a family of design standards begins to form and the new look becomes determined.
The next phase of course involves applying the look to the brand communications. All moments of the physical presence – printed pieces, signage, the working environment – may now be brought up to the new standard, as are the moments that comprise the brand’s digital story – website, social media, etc.
Phase Four is where we solidify the rules that define the brand identity. The look, the voice, the sense of the brand: they all require a tangible set of standards that delineates their boundaries and ensures their integrity in future applications.
HOW WE DO IT
Our methodology is simple, and it’s effective.
We begin with a period of discovery where, through interviews with key stakeholders, we discover everything we should know about the client – who they are, how they’re unique, what their biggest challenges are, etc. We then perform a thorough competitive analysis to determine challenges specific to the category, and to the brand itself. We conduct our proprietary colour charting process, which we call Brand Colour Mapping™. This part of discovery identifies strengths and weaknesses within the client’s corporate identity and highlights areas of opportunity among the competitive colour scape.
The second phase is one of design development where we begin to conceive the right colour and brand strategy. We believe every moment of interaction with the brand tells a story and reveals a truth. By looking forward, and predetermining all possible touch points of a brand experience, we ensure the brand story is told as it should be. As visual boundaries begin to appear, a family of design standards begins to form and the new look becomes determined.
The next phase of course involves applying the look to the brand communications. All moments of the physical presence – printed pieces, signage, the working environment – may now be brought up to the new standard, as are the moments that comprise the brand’s digital story – website, social media, etc.
Phase Four is where we solidify the rules that define the brand identity. The look, the voice, the sense of the brand: they all require a tangible set of standards that delineates their boundaries and ensures their integrity in future applications.