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Throughout a 25-year career, Paul Haft has brought his passion for colour to everything he has done. His years of working at some of the world's best brands such as Hallmark Cards and Warner Brothers Studio Stores led Paul to start the award winning branding firm, FUSIONcreative.
It was a natural progression then for Paul to establish Haft2 Inc. as a branding firm determined to make a difference through the use of colour. With a predominantly non-profit mandate, it’s Paul’s belief that colour has the ability to change the world.
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EXPERTISE
Established in 2004, Haft2 Inc. is a unique collective of independent brand and design talent brought together under the creative leadership of Paul Haft.
Working with a variety of international advertising and branding agencies, as well as our own direct clients – mainly in healthcare, international relief, the non-profit world, financial services,
the retail sector – we have emerged as an authority in colour for branding.
Colour is at the core of everything we do, and our proven colour and branding methodology has been successful in establishing organizations as leaders in their respective fields. Using a vocabulary of colour, shapes and words, we communicate a story and set a standard from which the brand is measured every day.
Colour is one of the key elements in differentiating your brand from all others; it speaks to your audience, and while they may not realize it, they listen to what it says
Our core values connect us to everyone we work with.
We treat everyone with fairness and with consideration. Everyone.
We believe in good manners.
We bring an enthusiastic attitude to everything we do. We are optimistic.
We value listening, exploration and discovery.
We are authentic and sincere.
We are loyal.
We continually strive for improvement: in our work, ourselves, the world.