As BGB began to plan its 25th Annual Mirror Ball, they knew they had to pull out all the stops in order to make a favourable impression with donors and sponsors. Their goal was to raise $1MM for their Look Good Feel Better program for women battling cancer.
Haft2 was engaged to develop the event identity and overall visual language. The new design was integrated throughout the event, including the sponsorship package, microsite and environmental graphics. Each of the elements worked to create a feeling of elegance and inspiration, commemorating the 25th Mirror Ball.
The 2016 Mirror Ball was a tremendous success exceeding record attendance and increasing donations, meeting its $1MM goal.